Concepedia

María Merino

MM

Statistics

Publications

5

Citations

768

H-Index

5

Active since

2002

Affiliations

Instituto Tecnológico Autónomo de México(Current)

María Merino is an author at Instituto Tecnológico Autónomo de México specializing in business, marketing, and marketing management.

Publications per year

2002–2016

5

Publications

5

Consumer information search behavior and the internet

Robert A. Peterson, María Merino · Psychology and Marketing · 2003 · 448 citations

Business, Information Systems, Marketing +11

Linking Customer Assets to Financial Performance

John Hogan, Donald R. Lehmann, María Merino et al. · Journal of Service Research · 2002 · 206 citations · Full text

Business, Marketing, Marketing Management +13

The advertising value of Twitter Ads: a study among Mexican Millennials

Enrique Murillo, María Merino, Adriana Núñez · Review of Business Management · 2016 · 70 citations · Full text

Business, Marketing, Marketing Management +11

Estimation of retail sales under competitive location in Mexico

María Merino, Adrián Ramírez–Nafarrate · Journal of Business Research · 2015 · 28 citations

Business, Business Economics, Economics +7

How consumers perceive globalization: A multilevel approach

María Merino, Delfino Vargas Chanes · Journal of Business Research · 2012 · 16 citations

Business, Marketing, Marketing Management +8

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