Concepedia
Statistics
Publications
9
Citations
440
H-Index
Active since
2008
Affiliations
Temple University(Current)
Universidad Panamericana
Instituto Tecnológico Autónomo de México
Enrique Murillo is an author at Temple University specializing in brand management, business, and marketing.
Publications per year
2008–2021
The effects of generational work values on employee brand attitude and behavior: A multi-group analysis
Ceridwyn King, Enrique Murillo, Hye-Mi Lee · International Journal of Hospitality Management · 2017 · 75 citations
Business, Marketing, Organizational Behavior +16
The advertising value of Twitter Ads: a study among Mexican Millennials
Enrique Murillo, María Merino, Adriana Núñez · Review of Business Management · 2016 · 70 citations · Full text
Business, Marketing, Marketing Management +11
Reimagining attraction and retention of hospitality management talent– A multilevel identity perspective
Ceridwyn King, Juan M. Madera, Lindsey Lee et al. · Journal of Business Research · 2021 · 66 citations · Full text
Management, Hospitality Management, Human Resource Management +7
Searching Usenet for Virtual Communities of Practice: Using Mixed Methods to Identify the Constructs of Wenger's Theory
Enrique Murillo · Information Research: An International Electronic Journal · 2008 · 65 citations
Social Sciences, Information Systems, Organizational Behavior +10
Communities of practice in the business and organization studies literature
Enrique Murillo · Information Research · 2011 · 54 citations
Management, Organization Studies, Organizational Behavior +6
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