Concepedia

Bingcheng Yang

BY

4

Publications

56

Citations

4

H-Index

2020

Active since

Affiliations

Sun Yat-sen University(Current)

Bingcheng Yang is an author at Sun Yat-sen University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchSociologySocial BehaviorSocial SciencesSocial InfluenceConsumer BehaviorSocial PsychologyBehavioral Decision Making

Publications per year

2020–2022

4

Publications

4

To do or to have? Exploring the effects of social exclusion on experiential and material purchases

Bingcheng Yang, Hongyan Yu, Jifei Wu et al. · Asian Journal Of Social Psychology · 2020 · 16 citations · Full text

Behavioral Decision Making, Consumer Study, Social Psychology +20

Community experience promotes customer voice: co-creation value perspective

Bingcheng Yang, Hongyan Yu, Yu Yu et al. · Marketing Intelligence & Planning · 2021 · 16 citations

Customer Experience, Customer Satisfaction, Online Brand Community +15

More Experience, Less Loneliness? Exploring the Effect of Experiential Purchases on the Alleviation of Loneliness

Bingcheng Yang, Hongyan Yu, Yu Yu · Frontiers in Psychology · 2021 · 12 citations · Full text

Social Isolation, Behavioral Decision Making, Social Psychology +19

Healthy or tasty: the impact of fresh starts on food preferences

Yu Yu, Hongyan Yu, Bingcheng Yang · Current Psychology · 2022 · 12 citations

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