Hongyan Yu is an author at Sun Yat-sen University specializing in brand management, personality psychology, and consumer decision making.
Top concepts
BrandingBusinessMarketingManagementPsychologyBrand StrategyBrand AwarenessSocial SciencesBrand ManagementBrand Development
Publications per year
2015–2022
2
2
Healthy or tasty: the impact of fresh starts on food preferences
Yu Yu, Hongyan Yu, Bingcheng Yang · Current Psychology · 2022 · 12 citations
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