Concepedia
Statistics
Publications
15
Citations
1.3K
H-Index
12
Active since
2010
Affiliations
Sun Yat-sen University(Current)
Western Michigan University
Shanghai Maritime University
Fudan University
University of Utah
Hongyan Yu is an author at Sun Yat-sen University specializing in management, marketing, and consumer behavior.
Top concepts
ManagementMarketingBusinessConsumer BehaviorConsumer ResearchEducationStrategic ManagementCultureSociologyInnovation
Publications per year
2010–2021
Green Innovation Strategy and Green Innovation: The Roles of Green Creativity and Green Organizational Identity
Wenhao Song, Hongyan Yu · Corporate Social Responsibility and Environmental Management · 2017 · 741 citations
Education, Green Innovation, Sustainable Innovation +16
Effects of green human resource management and managerial environmental concern on green innovation
Wenhao Song, Hongyan Yu, Hui Xu · European Journal of Innovation Management · 2020 · 250 citations
Green Product, Green Marketing, Green Human Capital +15
Consumer Risks and New Food Systems in Urban China
Ann Veeck, Hongyan Yu, Alvin C. Burns · Journal of Macromarketing · 2010 · 62 citations
Food Shopping Observations, Consumer Research, Food Marketing +21
Challenges of agriculture and food systems issues in China and the United States
Gregory Veeck, Ann Veeck, Hongyan Yu · Geography and sustainability · 2020 · 53 citations · Full text
Environmental Impacts, Sustainable Food System, Agricultural Economics +21
Entrepreneurial Orientation, Interaction Orientation, and Innovation Performance: A Model of Moderated Mediation
Wenhao Song, Xifang Ma, Hongyan Yu · SAGE Open · 2019 · 44 citations · Full text
Education, Entrepreneurship, Innovation Management +17
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