Concepedia

Alexander Pfeuffer

AP

5

Publications

136

Citations

5

H-Index

2017

Active since

Affiliations

University of Georgia(Current)

University of Minnesota

Grady Memorial Hospital

Alexander Pfeuffer is an author at University of Georgia specializing in trust, communication, and management.

Top concepts

ArtsTrustMarketingManagementCommunicationSocial InfluenceConsumer ResearchInteractive MarketingPersuasionSocial Media

Publications per year

2017–2022

5

Publications

5

Development of Trust Scores in Social Media (TSM) Algorithm and Application to Advertising Practice and Research

Atanu Singha Roy, Jisu Huh, Alexander Pfeuffer et al. · Journal of Advertising · 2017 · 40 citations

Trust Management Architecture, Consumer Research, Social Influence +18

The Effect of Sponsorship Disclosure in YouTube Product Reviews

Alexander Pfeuffer, Xinyu Lu, Yiran Zhang et al. · Journal of Current Issues & Research in Advertising · 2020 · 38 citations

Effects of different sponsorship disclosure message types on consumers’ trust and attitudes

Alexander Pfeuffer, Jisu Huh · International Journal of Advertising · 2020 · 24 citations

Stranger danger? Cue‐based trust in online consumer product review videos

Alexander Pfeuffer, Joe Phua · International Journal of Consumer Studies · 2021 · 24 citations

Digital Marketing, Consumer Research, Social Influence +22

Understanding Personalized Recruitment Ads’ Effectiveness: The Role of Personalization Type and Message Involvement

Jean Pfiffelmann, Alexander Pfeuffer · Journal of Interactive Advertising · 2022 · 10 citations

Rows per page

1–5 of 5