Maribel Carvalho Suarez

Statistics

Publications

Citations

187

H-Index

Active since

2014

Affiliations

Universidade Federal do Rio de Janeiro(Current)

York University

Maribel Carvalho Suarez is an author at Universidade Federal do Rio de Janeiro specializing in social sciences, consumer behavior, and social movements.

ORCID

Publications per year

2014–2022

Publications

Experimenting, partnering and bonding: a framework for the digital influencer-brand endorsement relationship

Thaysa Costa do Nascimento, Roberta Dias Campos, Maribel Carvalho Suarez · Journal of Marketing Management · 2020 · 75 citations

Business, Marketing, Marketing Management +17

So hard to say goodbye? An investigation into the symbolic aspects of unintended disposition practices

Maribel Carvalho Suarez, Roberta Dias Campos, Letícia Moreira Casotti et al. · Journal of Consumer Behaviour · 2016 · 32 citations

Social Sciences, Marketing, Consumer Behavior +12

Cultural resonance of global brands in Brazilian social movements

Maribel Carvalho Suarez, Russell W. Belk · International Marketing Review · 2017 · 29 citations

Business, Communication, Brand Management +16

An integrative review on online ethnography methods: differentiating theoretical bases, potentialities and limitations

Thaysa Costa do Nascimento, Maribel Carvalho Suarez, Roberta Dias Campos · Qualitative Market Research An International Journal · 2022 · 24 citations

Social Sciences, Cultural Studies, Communication Research Methods +11

Context and Theorizing in the Global South: Challenges and Opportunities for an International Dialogue

Maribel Carvalho Suarez, Thaysa Costa do Nascimento · BAR - Brazilian Administration Review · 2019 · 17 citations · Full text

Social Sciences, International Relations, Globalization +10

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