Thaysa Costa do Nascimento

Statistics

Publications

Citations

154

H-Index

Active since

2019

Affiliations

Universidade Federal do Rio de Janeiro(Current)

Thaysa Costa do Nascimento is an author at Universidade Federal do Rio de Janeiro specializing in social sciences, marketing, and methodological rigor.

ORCID

Publications per year

2019–2022

Publications

Experimenting, partnering and bonding: a framework for the digital influencer-brand endorsement relationship

Thaysa Costa do Nascimento, Roberta Dias Campos, Maribel Carvalho Suarez · Journal of Marketing Management · 2020 · 75 citations

Business, Marketing, Marketing Management +17

Producing beauty ‘the hard way’: involuntary prosumption in a stigmatising context

Ana Raquel Coelho Rocha, Roberta Dias Campos, Letícia Moreira Casotti et al. · Journal of Marketing Management · 2020 · 38 citations

Social Sciences, Marketing, Social Psychology +15

An integrative review on online ethnography methods: differentiating theoretical bases, potentialities and limitations

Thaysa Costa do Nascimento, Maribel Carvalho Suarez, Roberta Dias Campos · Qualitative Market Research An International Journal · 2022 · 24 citations

Social Sciences, Cultural Studies, Communication Research Methods +11

Context and Theorizing in the Global South: Challenges and Opportunities for an International Dialogue

Maribel Carvalho Suarez, Thaysa Costa do Nascimento · BAR - Brazilian Administration Review · 2019 · 17 citations · Full text

Social Sciences, International Relations, Globalization +10

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