Concepedia

Brian J. Baldus

BJ

Statistics

Publications

4

Citations

681

H-Index

4

Active since

2014

Affiliations

California State University, Sacramento(Current)

Michigan State University

Brian J. Baldus is an author at California State University, Sacramento specializing in management, marketing, and brand development.

Top concepts

ManagementMarketingBrand DevelopmentBusinessBrand AwarenessConsumer ResearchConsumer EngagementCustomer SatisfactionInteractive MarketingStrategy

Publications per year

2014–2019

4

Publications

4

Online brand community engagement: Scale development and validation

Brian J. Baldus, Clay M. Voorhees, Roger J. Calantone · Journal of Business Research · 2014 · 572 citations

Customer Satisfaction, Interactive Marketing, Management +6

Driving In-Role and Extra-Role Brand Performance among Retail Frontline Salespeople: Antecedents and the Moderating Role of Customer Orientation

Douglas E. Hughes, Keith Richards, Roger J. Calantone et al. · Journal of Retailing · 2019 · 67 citations

Customer Experience, Extra-role Brand Performance, Business +10

U.S. chief procurement officers’ perspectives on public procurement

Brian J. Baldus, Lindle Hatton · Journal of Purchasing and Supply Management · 2019 · 27 citations

Negotiation, Public Policy, Procurement +7

Leveraging Online Communities to Support the Brand and Develop the Community

Brian J. Baldus · Journal of Internet Commerce · 2018 · 15 citations

Customer Satisfaction, Digital Marketing, Online Communities +19

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