Sander F. M. Beckers

Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value

Sander F. M. Beckers, Jenny van Doorn, Peter C. Verhoef · Journal of the Academy of Marketing Science · 2017 · 291 citations · Full text

Business, Marketing, Strategic Management +15

Consumer perceptions of service constellations: implications for service innovation

Allard C.R. van Riel, Giulia Calabretta, Paul H. Driessen et al. · Journal of service management · 2013 · 71 citations · Full text

Management, Innovation Management, Strategic Management +13

Understand the Perils of Co-Creation

Peter C. Verhoef, Sander F. M. Beckers, Jenny van Doorn · University of Groningen research database (University of Groningen / Centre for Information Technology) · 2013 · 36 citations

Management, Innovation Management, Co-management +5

Economic outcomes of customer engagement: emerging findings, contemporary theoretical perspectives and future challenges

Sander F. M. Beckers, Jenny van Doorn, Peter C. Verhoef · University of Groningen research database (University of Groningen / Centre for Information Technology) · 2016 · 13 citations

Business, Marketing, Marketing Management +12