Anh Thi Van Nguyen

Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment

Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan · Journal of Retailing and Consumer Services · 2021 · 99 citations

Customer Experience, Customer Satisfaction, Omnichannel Retailing Context +7

Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions

Alrence Halibas, Anh Thi Van Nguyen, Mohammadreza Akbari et al. · Journal of Consumer Behaviour · 2023 · 49 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +21

Omnichannel marketing: structured review, synthesis, and future directions

Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan et al. · The International Review of Retail Distribution and Consumer Research · 2022 · 29 citations

Marketing Analytics, Customer Satisfaction, Omnichannel Logistics +14

Exploring customer stickiness during “smart” experiences: a study on AI chatbot affinity in online customer services

Muhammad Ashfaq, Marian Makkar, Ai-Phuong Hoang et al. · Journal of Research in Interactive Marketing · 2025 · 12 citations · Full text

Bayesian Persuasion with Costly Messages

Anh Thi Van Nguyen, Teck Yong Tan · SSRN Electronic Journal · 2018 · 10 citations · Full text

Marketing, Behavioral Decision Making, Bias +11