Ai-Phuong Hoang

Combining machine-based and econometrics methods for policy analytics insights

Robert J. Kauffman, Kwansoo Kim, Sang‐Yong Tom Lee et al. · Electronic Commerce Research and Applications · 2017 · 51 citations · Full text

Digital Kaizen: An Approach to Digital Transformation

Duy Dang-Pham, Ai-Phuong Hoang, Diem-Trang Vo et al. · AJIS. Australasian journal of information systems/AJIS. Australian journal of information systems/Australian journal of information systems · 2022 · 32 citations · Full text

Digital Business, Transformational Leadership, Education +19

When young customers co-create value of AI-powered branded app: the mediating role of perceived authenticity

Diem-Trang Vo, Long Thang Van Nguyen, Duy Dang-Pham et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2024 · 25 citations

Digital Marketing, Consumer Research, Brand Strategy +21

Content Sampling, Household Informedness, and the Consumption of Digital Information Goods

Ai-Phuong Hoang, Robert J. Kauffman · Journal of Management Information Systems · 2018 · 20 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +23

Learning analytics techniques and visualisation with textual data for determining causes of academic failure

Clara Nkhoma, Duy Dang-Pham, Ai-Phuong Hoang et al. · Behaviour and Information Technology · 2019 · 18 citations

Engineering, Educational Informatics, Education +27