Long Thang Van Nguyen

The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen · Journal of Marketing Communications · 2022 · 62 citations · Full text

Higher Education Institutes, Social Media, Brand Equity +15

Employee engagement in brand value co-creation: An empirical study of Vietnamese boutique hotels

Long Thang Van Nguyen, Phương Ngọc Nguyễn, Thang Quyet Nguyen et al. · Journal of Hospitality and Tourism Management · 2021 · 43 citations

Marketing, Management, Brand Strategy +13

The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen · International Journal of Educational Management · 2020 · 42 citations

Customer Satisfaction, International Marketing, Consumer Research +17

Preventing the COVID-19 Outbreak in Vietnam: Social Media Campaign Exposure and the Role of Interpersonal Communication

Hue Trong Duong, Long Thang Van Nguyen, Soroya Julian McFarlane et al. · Health Communication · 2021 · 40 citations · Full text

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen · International Journal of Trade Economics and Finance · 2019 · 39 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19