Charitha Harshani Perera

The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen · Journal of Marketing Communications · 2022 · 62 citations · Full text

Higher Education Institutes, Social Media, Brand Equity +15

The impact of subjective norms, eWOM and perceived brand credibility on brand equity: application to the higher education sector

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen · International Journal of Educational Management · 2020 · 42 citations

Customer Satisfaction, International Marketing, Consumer Research +17

The Impact of Electronic-Word-of Mouth on e-Loyalty and Consumers’ e-Purchase Decision Making Process: A Social Media Perspective

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen · International Journal of Trade Economics and Finance · 2019 · 39 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +19

Social brand engagement and brand positioning for higher educational institutions: an empirical study in Sri Lanka

Charitha Harshani Perera, Rajkishore Nayak, Long Thang Van Nguyen · Journal of Marketing for HIGHER EDUCATION · 2020 · 26 citations

Brand engagement on social media and its impact on brand equity in higher education: integrating the social identity perspective

Charitha Harshani Perera, Long Thang Van Nguyen, Rajkishore Nayak · International Journal of Educational Management · 2023 · 19 citations

Customer Satisfaction, Digital Marketing, Consumer Research +17