Concepedia

Nguyen Hoang Thuan

NH

9

Publications

340

Citations

9

H-Index

2015

Active since

Affiliations

RMIT Vietnam(Current)

Victoria University of Wellington

University of Lisbon

Nguyen Hoang Thuan is an author at RMIT Vietnam specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementInteractive MarketingConsumer ResearchCustomer SatisfactionDesignBusinessCommunicationCrowdsourcingSocial Sciences

Publications per year

2015–2024

9

Publications

9

Factors influencing the decision to crowdsource: A systematic literature review

Nguyen Hoang Thuan, Pedro Antunes, David Johnstone · Information Systems Frontiers · 2015 · 105 citations

Participatory Decision-making, Systematic Literature Review, Systematic Literature Study +12

Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment

Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan · Journal of Retailing and Consumer Services · 2021 · 99 citations

Customer Experience, Customer Satisfaction, Omnichannel Retailing Context +7

Construction of Design Science Research Questions

Nguyen Hoang Thuan, Andreas Drechsler, Pedro Antunes · Communications of the Association for Information Systems · 2019 · 46 citations

Project Management, Education, Problem Discovery +16

Omnichannel marketing: structured review, synthesis, and future directions

Anh Thi Van Nguyen, Robert McClelland, Nguyen Hoang Thuan et al. · The International Review of Retail Distribution and Consumer Research · 2022 · 29 citations

Marketing Analytics, Customer Satisfaction, Omnichannel Logistics +14

Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature

Diem-Trang Vo, Nguyễn Quỳnh, Long Thang Van Nguyen et al. · Journal of Research in Interactive Marketing · 2023 · 17 citations

Artificial Intelligence, Customer Satisfaction, Bibliometric Review +27

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