Concepedia

George Gresham

GG

7

Publications

171

Citations

7

H-Index

2006

Active since

Affiliations

Jacksonville University(Current)

Texas A&M University – Kingsville

Czech University of Life Sciences Prague

University of Nebraska at Omaha

George Gresham is an author at Jacksonville University specializing in management, business, and business strategy.

Top concepts

ManagementBusinessMarketingBusiness StrategyStrategic ManagementStrategyDigital MarketingEntrepreneurshipMarketing StrategyProduct Management

Publications per year

2006–2020

7

Publications

7

Inter-functional Market Orientation Between Marketing Departments and Technical Departments in the Management of the New Product Development Process

George Gresham, John C. Hafer, Edward P. Markowski · Journal of Behavioral and Applied Management · 2006 · 42 citations · Full text

Customer Satisfaction, Digital Marketing, Product Management +17

Customer Experience with Organic Food: Global View

Lucie Kvasničková Stanislavská, Roman Kvasnička Stanislav Rojík, George Gresham · Emirates Journal of Food and Agriculture · 2018 · 38 citations · Full text

Digital Marketing, Consumer Research, Communication +23

Strategic orientations, marketing capabilities and radical innovation launch success

Dale A Cake, Vikas Agrawal, George Gresham et al. · Journal of Business and Industrial Marketing · 2020 · 30 citations

Digital Marketing, Learning Orientations, Entrepreneurship +16

Organizational Climate Antecedents to the Market Orientation of Cross-Functional New Product Development Teams

John C. Hafer, George Gresham · Journal of Behavioral and Applied Management · 2008 · 18 citations · Full text

Market Orientation, Organizational Characteristic, Competitive Advantage +17

Education and Business as a key topics at the Instagram posts in the area of Gamification

Ladislav Pilař, Pavel Moulis, Jana Pitrová et al. · Journal on Efficiency and Responsibility in Education and Science · 2019 · 16 citations · Full text

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