Dale A Cake

Statistics

Publications

Citations

H-Index

Active since

2020

Affiliations

Minnesota State University Moorhead(Current)

Dale A Cake is an author at Minnesota State University Moorhead specializing in tourism management, business-to-business model, and audience gratifications.

Publications per year

2020–2024

Publications

Strategic orientations, marketing capabilities and radical innovation launch success

Dale A Cake, Vikas Agrawal, George Gresham et al. · Journal of Business and Industrial Marketing · 2020 · 33 citations

Management, Marketing, Marketing Management +15

Gen Zers’ Travel-Related Experiential Consumption on Social Media: Integrative Perspective of Uses and Gratification Theory and Theory of Reasoned Action

Wooyang Kim, Dale A Cake · Journal of International Consumer Marketing · 2024 · 28 citations

Social Sciences, Communication, Tourism Management +17

1–2 of 2