Wooyang Kim

The effects of country and gender differences on consumer innovativeness and decision processes in a highly globalized high‐tech product market

Wooyang Kim, C. Anthony Di Benedetto, Richard A. Lancioni · Asia Pacific Journal of Marketing and Logistics · 2011 · 45 citations

Business, International Business, Marketing +12

Consumer innovativeness and consideration set as antecedents of the consumer decision process for highly globalized new products: a three-country empirical study

Wooyang Kim, C. Anthony Di Benedetto, James M. Hunt · Journal of Global Scholars of Marketing Science · 2012 · 38 citations

Business, International Business, Marketing +16

Gen Zers’ Travel-Related Experiential Consumption on Social Media: Integrative Perspective of Uses and Gratification Theory and Theory of Reasoned Action

Wooyang Kim, Dale A Cake · Journal of International Consumer Marketing · 2024 · 28 citations

Social Sciences, Communication, Tourism Management +17

Organizational citizenship behaviors perceived by collectivistic 50-and-older customers and medical-care service performance: an application of stimulus-organism-response theory

Wooyang Kim, Donald A. Hantula, Anthony Di Benedetto · Asia Pacific Journal of Marketing and Logistics · 2021 · 19 citations

Social Sciences, Organizational Behavior, Social Psychology +16

Consumer innovativeness: a domain-specific perspective of information acquisition and choice

Wooyang Kim, James M. Hunt, Richard A. Lancioni · Journal of Global Scholars of Marketing Science · 2015 · 15 citations

Business, Marketing, Marketing Management +17