Concepedia

Özlem Hesapçı

ÖH

2

Publications

44

Citations

2

H-Index

2015

Active since

Affiliations

Boğaziçi University(Current)

Özlem Hesapçı is an author at Boğaziçi University specializing in advertising effectiveness, advertising, and consumer behavior.

Top concepts

CultureMarketingManagementAdvertisingConsumer CultureConsumer BehaviorConsumer ResearchAdvertising EffectivenessRaceTourism

Publications per year

2015–2019

2

Publications

2

Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal

Özlem Hesapçı, Ezgi Merdin‐Uygur · Journal of Consumer Behaviour · 2015 · 29 citations

Ethnicity, Cultural Consumption, Consumer Study +29

Advertising guilt-laden vacations: The cross-cultural efficacy of a guilt decreasing appeal

Isabella Soscia, Girish Prayag, Özlem Hesapçı · Journal of Hospitality and Tourism Management · 2019 · 15 citations

Marketing, Culture, Destination Marketing +14

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