Concepedia

Ezgi Merdin‐Uygur

EM

3

Publications

81

Citations

3

H-Index

2015

Active since

Affiliations

Kadir Has University(Current)

Ezgi Merdin‐Uygur is an author at Kadir Has University specializing in advertising effectiveness, brand management, and cultural diversity.

ORCID

Top concepts

Publications per year

2015–2022

3

Publications

3

Consumers and service robots: Power relationships amid COVID-19 pandemic

Ezgi Merdin‐Uygur, Selcen Öztürkcan · Journal of Retailing and Consumer Services · 2022 · 40 citations · Full text

Your ethnic model speaks to the culturally connected: Differential effects of model ethnicity in advertisements and the role of cultural self‐construal

Özlem Hesapçı, Ezgi Merdin‐Uygur · Journal of Consumer Behaviour · 2015 · 29 citations

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Responses to replica (vs. genuine) touristic experiences

Gülen Sarial‐Abi, Ezgi Merdin‐Uygur, Zeynep Gürhan‐Canlı · Annals of Tourism Research · 2020 · 12 citations

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