Concepedia

Ramesh Kumar

RK

4

Publications

398

Citations

4

H-Index

2018

Active since

Affiliations

SRM University(Current)

Madurai Kamaraj University

Ramesh Kumar is an author at SRM University specializing in management, consumer behavior, and marketing.

Top concepts

ManagementBusinessMarketingConsumer BehaviorConsumer ResearchEngineeringSustainabilityGreen MarketingCustomer SatisfactionSustainable Marketing

Publications per year

2018–2022

4

Publications

4

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Ramesh Kumar, Raiswa Saha, Susoban Goswami et al. · Corporate Social Responsibility and Environmental Management · 2018 · 297 citations

Socially Responsible Product, Csr Spending List, Consumer Study +22

Examining the role of external factors in influencing green behaviour among young Indian consumers

Ramesh Kumar, Raiswa Saha, Sekar P.C. et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2019 · 51 citations

Green Marketing, Engineering, Sustainable Development +22

Employee turnover intention in the milieu of human resource management practices: moderating role of work-life balance

Nivethitha Santhanam, Ramesh Kumar, Vaijayanthee Kumar et al. · International Journal of Business Innovation and Research · 2020 · 32 citations · Full text

Customer Satisfaction, Human Resource Management, Indian Hospitality Industry +16

Impact of Peer Influence and Environmental Knowledge on Green Consumption

Manjula Nagarajan, Raiswa Saha, Ramesh Kumar et al. · International Journal of Social Ecology and Sustainable Development · 2022 · 18 citations

Customer Satisfaction, Green Marketing, Engineering +23

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