Raiswa Saha

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Ramesh Kumar, Raiswa Saha, Susoban Goswami et al. · Corporate Social Responsibility and Environmental Management · 2018 · 297 citations

Socially Responsible Product, Csr Spending List, Consumer Study +22

Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis

Nitika Sharma, Raiswa Saha, V. Raja Sreedharan et al. · Business Strategy and the Environment · 2020 · 163 citations

Customer Satisfaction, Green Marketing, Consumer Uncertainty +16

Developing a hybrid evaluation approach for the low carbon performance on sustainable manufacturing environment

Sadia Samar Ali, Rajbir Kaur, Jinil Persis et al. · Annals of Operations Research · 2020 · 78 citations

Sustainable Manufacturing Environment, Sustainable Manufacturing, Low-carbon Technology +9

Place Branding: A Systematic Literature Review and Future Research Agenda

Swapnarag Swain, Charles Jebarajakirthy, Bhuvanesh Kumar Sharma et al. · Journal of Travel Research · 2023 · 77 citations

Place Marketing, Culture, Place Branding +11

Examining the role of external factors in influencing green behaviour among young Indian consumers

Ramesh Kumar, Raiswa Saha, Sekar P.C. et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2019 · 51 citations

Green Marketing, Engineering, Sustainable Development +22