Nitika Sharma

Heavy metal pollution: Insights into chromium eco-toxicity and recent advancement in its remediation

Nitika Sharma, Kushneet Kaur Sodhi, Mohit Kumar et al. · Environmental Nanotechnology Monitoring & Management · 2020 · 181 citations

Environmental Chemistry, Engineering, Environmental Engineering +14

Relating the role of green self‐concepts and identity on green purchasing behaviour: An empirical analysis

Nitika Sharma, Raiswa Saha, V. Raja Sreedharan et al. · Business Strategy and the Environment · 2020 · 163 citations

Customer Satisfaction, Green Marketing, Consumer Uncertainty +16

Government is trying but consumers are not buying: A barrier analysis for electric vehicle sales in India

Pooja Goel, Nitika Sharma, K. Mathiyazhagan et al. · Sustainable Production and Consumption · 2021 · 128 citations

Barrier Analysis, Electric Vehicles, Management +9

Being socially responsible: How green self-identity and locus of control impact green purchasing intentions?

Nitika Sharma, Madan Lal, Pooja Goel et al. · Journal of Cleaner Production · 2022 · 77 citations

Socially Responsible Product, Green Marketing, Engineering +12

Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform

Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi · Electronic Commerce Research and Applications · 2024 · 77 citations · Full text