Concepedia

Ruchi Payal

RP

4

Publications

210

Citations

4

H-Index

2019

Active since

Affiliations

Institute of Management Technology(Current)

International Management Institute

Ruchi Payal is an author at Institute of Management Technology specializing in business, management, and fintech.

Top concepts

BusinessManagementFintechStrategyEconomicsMarketingTechnologyHuman ResourcesService QualityBusiness Strategy

Publications per year

2019–2025

4

Publications

4

Unlocking the impact of brand engagement in the metaverse on Real-World purchase intentions: Analyzing Pre-Adoption behavior in a futuristic technology platform

Ruchi Payal, Nitika Sharma, Yogesh K. Dwivedi · Electronic Commerce Research and Applications · 2024 · 77 citations · Full text

Impact of knowledge management on organizational performance

Ruchi Payal, Salma Ahmed, Roma Mitra Debnath · VINE Journal of Information and Knowledge Management Systems · 2019 · 68 citations

Organizational Characteristic, Knowledge Creation, Km Strategy +16

A Move towards Cashless Economy: A Case of Continuous Usage of Mobile Wallets in India

Susmi Routray, Reema Khurana, Ruchi Payal et al. · Theoretical Economics Letters · 2019 · 39 citations · Full text

Customer Satisfaction, Digital Marketing, Technology Adoption +18

Hello! How Can I Help You? Role of Technology Appetite on <scp>AI</scp> Adoption in the Post‐Pandemic Era

Nitika Sharma, Ruchi Payal, Justin Paul · R and D Management · 2025 · 26 citations · Full text

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