Concepedia

Salma Ahmed

SA

8

Publications

175

Citations

8

H-Index

2008

Active since

Affiliations

Aligarh Muslim University(Current)

Salma Ahmed is an author at Aligarh Muslim University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingConsumer ResearchOrganizational BehaviorStrategyInnovationSupply ChainHuman ResourcesBusiness Strategy

Publications per year

2008–2021

8

Publications

8

Impact of knowledge management on organizational performance

Ruchi Payal, Salma Ahmed, Roma Mitra Debnath · VINE Journal of Information and Knowledge Management Systems · 2019 · 68 citations

Organizational Characteristic, Knowledge Creation, Km Strategy +16

The Impact of Technological and Marketing Innovations on Retailing Industry: Evidence of India

Amgad S.D. Khaled, Salma Ahmed, Mosab I. Tabash et al. · Journal of Reviews on Global Economics · 2019 · 25 citations · Full text

Consumer-driven Product Development, Digital Marketing, Innovation +8

Analysis of Bullwhip effect: A Behavioral Approach

Maaz Hasan Khan, Salma Ahmed, Danish Hussain · Supply Chain Forum an International Journal · 2019 · 19 citations

Behavioral Decision Making, Behavioral Outcome, Consumer Research +20

Performance Evaluation of FANET Routing Protocols in Disaster Scenarios

Salma Ahmed, Syed Aamer Hussain, Liza Abdul Latiff et al. · 2021 · 16 citations

Feasibility of drone integration as last mile delivery

Sadia Samar Ali, Supriya Deka, Zulfiqar Ahmad et al. · Emerald Emerging Markets Case Studies · 2019 · 13 citations

Engineering, Supply Chain Risk, Behavioral Operation Management +19

Rows per page

1–5 of 8