Concepedia

Danish Hussain

DH

2

Publications

32

Citations

2

H-Index

2019

Active since

Affiliations

Aligarh Muslim University(Current)

Danish Hussain is an author at Aligarh Muslim University specializing in behavioral sciences, business, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchBehavioral ScienceAdvertisingSupply ChainCommunicationAnimal BehaviorBrand Awareness

Publications per year

2019–2021

2

Publications

2

Analysis of Bullwhip effect: A Behavioral Approach

Maaz Hasan Khan, Salma Ahmed, Danish Hussain · Supply Chain Forum an International Journal · 2019 · 19 citations

Behavioral Decision Making, Behavioral Outcome, Consumer Research +20

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

Danish Hussain, Arham Adnan, Maaz Hasan Khan · Asia-Pacific Journal of Business Administration · 2021 · 13 citations

Customer Satisfaction, Consumer Study, Consumer Research +17

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