Concepedia

Olga Tretyak

OT

5

Publications

108

Citations

5

H-Index

2009

Active since

Affiliations

National Research University Higher School of Economics(Current)

Olga Tretyak is an author at National Research University Higher School of Economics specializing in business, management, and business strategy.

Top concepts

BusinessManagementMarketingBusiness StrategyMarketing StrategyStrategic ManagementInnovationBusiness IntelligenceRelationship MarketingEducation

Publications per year

2009–2021

5

Publications

5

Linking business model research and marketing: new network-based approach to business model analysis

Denis Klimanov, Olga Tretyak · Journal of Business and Industrial Marketing · 2018 · 37 citations

Bm Analysis, Business-to-business Research, Business Intelligence +19

Customer flow: evaluating the long‐term impact of marketing on value creation

Olga Tretyak, Igor Sloev · Journal of Business and Industrial Marketing · 2013 · 27 citations

Customer Satisfaction, Consumer Research, Brand Strategy +23

Transformation of Value in Innovative Business Models: The Case of Pharmaceutical Market

Denis Klimanov, Olga Tretyak, Uri Goren et al. · Foresight-Russia · 2021 · 18 citations · Full text

Business Intelligence, Business Model Canvas, Innovation Management +18

New Approach to Business Model Analysis

Olga Tretyak, Denis E. Klimanov · Russian Management Journal · 2016 · 14 citations · Full text

Explaining scientific networking with b2b network theories: the cases from the EU and Russia

Olga Tretyak, Nikita I. Popov · Journal of Business and Industrial Marketing · 2009 · 12 citations

Network Analysis, Education, Communication +24

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