Concepedia

Dena Cox

DC

Statistics

Publications

30

Citations

2.3K

H-Index

22

Active since

1987

Affiliations

Indiana University – Purdue University Indianapolis(Current)

Indiana University School of Medicine

Indiana University

University School

Georgia State University

Dena Cox is an author at Indiana University – Purdue University Indianapolis specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchPersuasionAdvertisingCommunicationConsumer BehaviorMedicinePublic HealthBehavioral Science

Publications per year

1987–2019

30

Publications

30

The Effect of Background Music on Ad Processing: A Contingency Explanation

James J. Kellaris, Anthony D. Cox, Dena Cox · Journal of Marketing · 1993 · 280 citations

Music, Auditory Imagery, Computational Musicology +20

Reassessing the pleasures of store shopping

Anthony D. Cox, Dena Cox, Ronald D. Anderson · Journal of Business Research · 2003 · 270 citations

Customer Satisfaction, Interactive Marketing, Fashion +8

Communicating the Consequences of Early Detection: The Role of Evidence and Framing

Dena Cox, Anthony D. Cox · Journal of Marketing · 2001 · 261 citations

Forensic Psychology, Consumer Uncertainty, Behavioral Decision Making +28

When Consumer Behavior Goes Bad: An Investigation of Adolescent Shoplifting

Dena Cox, Anthony D. Cox, George P. Moschis · Journal of Consumer Research · 1990 · 201 citations · Full text

What Does Familiarity Breed? Complexity as a Moderator of Repetition Effects in Advertisement Evaluation

Dena Cox, Anthony D. Cox · Journal of Consumer Research · 1988 · 166 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +23

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