Concepedia

Keith K. Cox

KK

Statistics

Publications

14

Citations

813

H-Index

14

Active since

1964

Affiliations

University of Houston(Current)

College of Business Administration

Keith K. Cox is an author at University of Houston specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorAdvertisingConsumer Decision MakingMarketing InsightsMarketing CommunicationArts

Publications per year

1964–1990

14

Publications

14

The Effect of Shelf Space upon Sales of Branded Products

Keith K. Cox · Journal of Marketing Research · 1970 · 133 citations

Coffee Cream, Brand Equity, Market Analysis +12

The Responsiveness of Food Sales to Shelf Space Changes in Supermarkets

Keith K. Cox · Journal of Marketing Research · 1964 · 120 citations

Consumer Uncertainty, Agricultural Economics, Consumer Research +17

Students as Subjects in Consumer Behavior Experiments

Ben M. Enis, Keith K. Cox, James E. Stafford · Journal of Marketing Research · 1972 · 99 citations

Customer Satisfaction, Consumer Study, Consumer Research +19

Applications of Focus Group Interviews in Marketing

Keith K. Cox, James B. Higginbotham, John Burton · Journal of Marketing · 1976 · 77 citations

Management, Marketing Communication, Marketing Insights +2

Changes in Stereotyping of Negroes and Whites in Magazine Advertisements

Keith K. Cox · Public Opinion Quarterly · 1969 · 68 citations

Critical Race Theory, Racial Prejudice, Magazine Advertisements +20

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