Concepedia

James B. Higginbotham

JB

Statistics

Publications

3

Citations

152

H-Index

3

Active since

1975

Affiliations

College of Business Administration(Current)

University of Houston

James B. Higginbotham is an author at College of Business Administration specializing in management, marketing, and marketing communication.

Top concepts

Publications per year

1975–1976

3

Publications

3

Applications of Focus Group Interviews in Marketing

Keith K. Cox, James B. Higginbotham, John Burton · Journal of Marketing · 1976 · 77 citations

, , +2

Applications of Focus Group Interviews in Marketing

Keith K. Cox, James B. Higginbotham, John Burton · Journal of Marketing · 1976 · 51 citations

, , +2

Consumerism and Marketing Management

Norman Kangun, Keith K. Cox, James B. Higginbotham et al. · Journal of Marketing · 1975 · 24 citations

, , +20

1–3 of 3