Concepedia

Paul Z. Wang

PZ

10

Publications

287

Citations

10

H-Index

2004

Active since

Affiliations

University of Technology Sydney(Current)

Curtin University

Paul Z. Wang is an author at University of Technology Sydney specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorConsumer Decision MakingBusinessBrand ManagementArtsCultureBranding

Publications per year

2004–2022

10

Publications

10

Measuring consumer vanity: A cross‐cultural validation

Paul Z. Wang, David S. Waller · Psychology and Marketing · 2006 · 85 citations

Consumer Study, Consumer Research, Unmistakable Trend +18

Assessing Motivations for Sports Volunteerism

Paul Z. Wang · UTS ePRESS (University of Technology Sydney) · 2004 · 51 citations

Self-efficacy Theory, Sport Participation, Behavioral Sciences +12

Conceptualizing and modeling interpersonal trust in exchange relationships: The effects of incomplete model specification

Graham R. Massey, Paul Z. Wang, Andrew Kyngdon · Industrial Marketing Management · 2018 · 30 citations

Trust Metric, Relationship Marketing, Interpersonal Communication +14

Best–worst scaling: A new method for advertisement evaluation

Graham R. Massey, Paul Z. Wang, David S. Waller et al. · Journal of Marketing Communications · 2013 · 27 citations

Targeted Advertising, Consumer Research, Search Engine Marketing +19

The Effects of Customer-Centric Marketing and Revenue Management on Travelers’ Choices

Christine Mathies, Siegfried P. Gudergan, Paul Z. Wang · Journal of Travel Research · 2013 · 25 citations

Ccm Attributes, Consumer Research, Travelers ’ Choices +16

Rows per page

1–5 of 10