Concepedia

Hugh Munro

HM

Statistics

Publications

11

Citations

3.4K

H-Index

10

Active since

1985

Affiliations

Wilfrid Laurier University(Current)

University of Calgary

University of Auckland

Hugh Munro is an author at Wilfrid Laurier University specializing in business, strategic management, and marketing.

Publications per year

1985–2002

11

Publications

11

Network relationships and the internationalisation process of small software firms

Nicole Coviello, Hugh Munro · International Business Review · 1997 · 1.5K citations

Business, International Business, International Management +15

Growing the entrepreneurial firm

Nicole Coviello, Hugh Munro · European Journal of Marketing · 1995 · 1K citations

Business, Entrepreneurship, International Business +17

An investigation of marketing practice by firm size

Nicole Coviello, Roderick J. Brodie, Hugh Munro · Journal of Business Venturing · 2000 · 308 citations

Business, Marketing, Marketing Management +10

Understanding contemporary marketing: Development of a classification scheme

Nicole Coviello, Roderick J. Brodie, Hugh Munro · Journal of Marketing Management · 1997 · 291 citations

Business, Marketing, Marketing Management +6

Developing breakthrough products: challenges and options for market assessment

Gene Deszca, Hugh Munro, Hamid R. Noori · Journal of Operations Management · 1999 · 113 citations

Management, Innovation Management, Strategic Management +17

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