Concepedia

Hugh Munro

HM

11

Publications

3.4K

Citations

10

H-Index

1985

Active since

Affiliations

Wilfrid Laurier University(Current)

University of Calgary

University of Auckland

Hugh Munro is an author at Wilfrid Laurier University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingBusiness StrategyStrategic ManagementInternational BusinessGlobal StrategyIndustrial OrganizationInternational ManagementTechnology Commercialization

Publications per year

1985–2002

11

Publications

11

Network relationships and the internationalisation process of small software firms

Nicole Coviello, Hugh Munro · International Business Review · 1997 · 1.5K citations

International Management, International Business Strategy, Management +11

Growing the entrepreneurial firm

Nicole Coviello, Hugh Munro · European Journal of Marketing · 1995 · 1K citations

International Marketing, Network Analysis, International Entrepreneurship +18

An investigation of marketing practice by firm size

Nicole Coviello, Roderick J. Brodie, Hugh Munro · Journal of Business Venturing · 2000 · 306 citations

Management, Business, Business Strategy +4

Understanding contemporary marketing: Development of a classification scheme

Nicole Coviello, Roderick J. Brodie, Hugh Munro · Journal of Marketing Management · 1997 · 289 citations

Developing breakthrough products: challenges and options for market assessment

Gene Deszca, Hugh Munro, Hamid R. Noori · Journal of Operations Management · 1999 · 112 citations

Innovation Adoption, Brand Strategy, Innovation Management +20

Rows per page

1–5 of 11