Concepedia

Roger P. McIntyre

RP

14

Publications

486

Citations

12

H-Index

1987

Active since

Affiliations

East Carolina University(Current)

Roger P. McIntyre is an author at East Carolina University specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessConsumer BehaviorCognitive ScienceCustomer SatisfactionCultureEducationSales Management

Publications per year

1987–2004

14

Publications

14

Distribution Channel Relationships in Diverse Cultures

Sudhir H. Kalé, Roger P. McIntyre · International Marketing Review · 1991 · 115 citations

Cultural Relation, Hofstede′s Schemata, Education +22

Empirical Relationships between Need for Cognition and Cognitive Style: Implications for Consumer Psychology

Reid P. Claxton, Roger P. McIntyre · Psychological Reports · 1994 · 96 citations

Behavioral Decision Making, Educational Psychology, Consumer Research +21

Cognitive Style as an Antecedent to Adaptiveness, Customer Orientation, and Self-Perceived Selling Performance

Roger P. McIntyre, Reid P. Claxton, Kenneth Anselmi et al. · Journal of Business and Psychology · 2000 · 39 citations

Cognitive Style and Consumers' Ethnocentrism

Roger P. McIntyre, Hawa J. Meric · Psychological Reports · 1994 · 37 citations

Consumer Research, Education, Consumer Attitude +16

Marketing Overseas Tour Packages to the Youth Segment: An Empirical Analysis

Sudhir H. Kalé, Roger P. McIntyre, Katherine M. Weir · Journal of Travel Research · 1987 · 31 citations

Customer Satisfaction, International Tourism, International Marketing +17

Rows per page

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