Concepedia

Katherine M. Weir

KM

2

Publications

98

Citations

2

H-Index

1986

Active since

Affiliations

Arizona State University(Current)

Katherine M. Weir is an author at Arizona State University specializing in management, marketing, and customer satisfaction.

Top concepts

CultureTourismBusinessMarketingManagementGlobal MarketingTourism MarketingCustomer SatisfactionDestination MarketingInternational Marketing

Publications per year

1986–1987

2

Publications

2

Marketing Third World Countries to the Western Traveler: The Case of India

Sudhir H. Kalé, Katherine M. Weir · Journal of Travel Research · 1986 · 67 citations

Customer Satisfaction, International Tourism, International Marketing +19

Marketing Overseas Tour Packages to the Youth Segment: An Empirical Analysis

Sudhir H. Kalé, Roger P. McIntyre, Katherine M. Weir · Journal of Travel Research · 1987 · 31 citations

Customer Satisfaction, International Tourism, International Marketing +17

Rows per page

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