Concepedia

Andrew Thoeni

AT

Statistics

Publications

3

Citations

106

H-Index

3

Active since

2015

Affiliations

University of North Florida(Current)

Andrew Thoeni is an author at University of North Florida specializing in marketing management, marketing, and social media marketing.

ORCID

Publications per year

2015–2018

3

Publications

3

Social media: is this the new organizational stepchild?

Youngtae Choi, Andrew Thoeni · European Business Review · 2015 · 49 citations

, , +15

Brand Actions on Social Media: Direct Effects on Electronic Word of Mouth (eWOM) and Moderating Effects of Brand Loyalty and Social Media Usage Intensity

Youngtae Choi, Andrew Thoeni, Michael W. Kroff · Journal of Relationship Marketing · 2018 · 33 citations

, , +15

A resource-advantage theory typology of strategic segmentation

Andrew Thoeni, Greg W. Marshall, Stacy M. Campbell · European Journal of Marketing · 2016 · 24 citations

, , +12

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