Concepedia

Lisa D. Spiller

LD

Statistics

Publications

11

Citations

390

H-Index

10

Active since

1993

Affiliations

Christopher Newport University(Current)

University of Wisconsin–Whitewater

Lisa D. Spiller is an author at Christopher Newport University specializing in marketing, education, and marketing management.

Publications per year

1993–2019

11

Publications

11

Analyzing media types and content orientations in Facebook for global brands

Dae‐Hee Kim, Lisa D. Spiller, Matt Hettche · Journal of Research in Interactive Marketing · 2015 · 160 citations

Business, Marketing, Marketing Management +15

Integrating Metrics Across the Marketing Curriculum

Lisa D. Spiller, Tracy L. Tuten · Journal of Marketing Education · 2015 · 39 citations

Business, Marketing, Marketing Management +13

Physicians' Perceptions and Uses of Commercial Drug Information Sources

Lisa D. Spiller, Walter Wymer · Health Marketing Quarterly · 2001 · 37 citations

Health Professions, Marketing, Advertising +14

Assessing the Pedagogical Value of Branded Digital Marketing Certification Programs

Lisa D. Spiller, Tracy L. Tuten · Journal of Marketing Education · 2019 · 35 citations

Education, Instruction, Marketing +13

Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses

Lisa D. Spiller, Carol Scovotti · Journal of Marketing Education · 2008 · 30 citations

Education, Curriculum, Marketing +7

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