Concepedia
Statistics
Publications
7
Citations
173
H-Index
Active since
2004
Affiliations
University of Wisconsin–Whitewater(Current)
Christopher Newport University
Carol Scovotti is an author at University of Wisconsin–Whitewater specializing in marketing, education, and business.
Publications per year
2004–2015
Enhancing entrepreneurial marketing education: the student perspective
James W. Peltier, Carol Scovotti · Journal of Small Business and Enterprise Development · 2010 · 56 citations
Business, Entrepreneurship, Marketing +12
Curriculum Currency: Integrating Direct and Interactive Marketing Content in Introductory Marketing Courses
Lisa D. Spiller, Carol Scovotti · Journal of Marketing Education · 2008 · 30 citations
Education, Curriculum, Marketing +7
The Role the Collegiate American Marketing Association Plays in Professional and Entrepreneurial Skill Development
James W. Peltier, Carol Scovotti, Lucille Pointer · Journal of Marketing Education · 2008 · 29 citations
Business, Entrepreneurship, Marketing +13
Relationship Marketing and Disadvantaged Health Care Segments
James W. Peltier, Carol Scovotti · Health Marketing Quarterly · 2004 · 20 citations
Business, Marketing, Marketing Management +15
From Web 2.0 to Web 3.0: Implications for Advertising Courses
Carol Scovotti, Susan Jones · Journal of Advertising Education · 2011 · 15 citations
Education, Curriculum, Educational Technology +17
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