Concepedia

Matt Hettche

MH

Statistics

Publications

3

Citations

224

H-Index

3

Active since

2012

Affiliations

Christopher Newport University(Current)

Matt Hettche is an author at Christopher Newport University specializing in brand messaging, marketing, and marketing management.

ORCID

Publications per year

2012–2019

3

Publications

3

Analyzing media types and content orientations in Facebook for global brands

Dae‐Hee Kim, Lisa D. Spiller, Matt Hettche · Journal of Research in Interactive Marketing · 2015 · 160 citations

, , +15

Institutional branding: a content analysis of public service announcements from American universities

Michael J. Clayton, Kevin V. Cavanagh, Matt Hettche · Journal of Marketing for HIGHER EDUCATION · 2012 · 48 citations

, , +14

INCORPORATING THIRD-PARTY ONLINE CERTIFICATIONS INTO A MARKETING COURSE: THE EFFECT OF LEARNING STYLE ON STUDENT RESPONSES

Daehee Kim, Matt Hettche, Lisa D. Spiller · Marketing Education Review · 2019 · 16 citations

, , +11

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