Concepedia

Michael J. Clayton

MJ

Statistics

Publications

2

Citations

65

H-Index

2

Active since

2011

Affiliations

Christopher Newport University(Current)

Michael J. Clayton is an author at Christopher Newport University specializing in brand messaging, advertising, and broadcast advertising.

ORCID

Publications per year

2011–2012

2

Publications

2

Institutional branding: a content analysis of public service announcements from American universities

Michael J. Clayton, Kevin V. Cavanagh, Matt Hettche · Journal of Marketing for HIGHER EDUCATION · 2012 · 48 citations

, , +14

Effects of promotional‐based advertising on brand associations

Michael J. Clayton · Journal of Product & Brand Management · 2011 · 17 citations

, , +15

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