Concepedia
Statistics
Publications
3
Citations
147
H-Index
Active since
2011
Affiliations
Pennsylvania State University(Current)
Yale University
Eunice Kim Cho is an author at Pennsylvania State University specializing in business, psychology, and marketing strategy.
Publications per year
2011–2013
When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion
Kelly Goldsmith, Eunice Kim Cho, Ravi Dhar · Journal of Marketing Research · 2012 · 84 citations
Business, Marketing, Psychology +8
Comparing Apples to Apples or Apples to Oranges: The Role of Mental Representation in Choice Difficulty
Eunice Kim Cho, Uzma Khan, Ravi Dhar · Journal of Marketing Research · 2013 · 49 citations
Business, Decision Sciences, Psychology +7
Kelly Goldsmith, Eunice Kim Cho, Ravi Dhar · SSRN Electronic Journal · 2011 · 14 citations · Full text
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