Concepedia

Mengzhou Zhuang

MZ

7

Publications

315

Citations

7

H-Index

2014

Active since

Affiliations

University of Hong Kong(Current)

University of Illinois Urbana-Champaign

Mengzhou Zhuang is an author at University of Hong Kong specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessDigital MarketingCommunicationInteractive MarketingConsumer Decision MakingPersuasionAdvertising

Publications per year

2014–2023

7

Publications

7

Manufactured opinions: The effect of manipulating online product reviews

Mengzhou Zhuang, Geng Cui, Ling Peng · Journal of Business Research · 2018 · 137 citations

Online Customer Behavior, Customer Review, Online Reviews +7

Tales of Two Channels: Digital Advertising Performance Between AI Recommendation and User Subscription Channels

Beibei Dong, Mengzhou Zhuang, Eric Fang et al. · Journal of Marketing · 2023 · 46 citations

Artificial Intelligence, Recommendation Channels, Engineering +21

Consumer perceptions of online review deceptions: an empirical study in China

Ling Peng, Geng Cui, Mengzhou Zhuang et al. · Journal of Consumer Marketing · 2016 · 45 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +20

When does guanxi hurt interfirm cooperation? The moderating effects of institutional development and IT infrastructure capability

Tingyu Lu, Mengzhou Zhuang, Guijun Zhuang · Journal of Business Research · 2020 · 29 citations

Institutional Environment, International Management, Institutional Development +12

“We Earned the Coupon Together”: The Missing Link of Experience Cocreation in Shared Coupons

Eric Fang, Beibei Dong, Mengzhou Zhuang et al. · Journal of Marketing · 2022 · 25 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +23

Rows per page

1–5 of 7