Yee Choy Leong

Factors influencing strategic alliance outcomes in a manufacturing supply chain: Role of alliance motives, interdependence, asset specificity and relational capital

Murali Sambasivan, Loke Siew‐Phaik, Zainal Abidin Mohamed et al. · International Journal of Production Economics · 2012 · 145 citations

Management, Strategic Management, Supply Chain Management +17

Impact of interdependence between supply chain partners on strategic alliance outcomes

Murali Sambasivan, Loke Siew‐Phaik, Zainal Abidin Mohamed et al. · Management Decision · 2011 · 120 citations

Management, Strategic Management, Supply Chain Management +14

Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?

Siqi Wang, Jun‐Hwa Cheah, Xin‐Jean Lim et al. · Journal of Retailing and Consumer Services · 2021 · 64 citations

Business, Marketing, Marketing Management +14

Linking digital leadership and employee digital performance in SMEs in China: The chain-mediating role of high-involvement human resource management practice and employee dynamic capability

Guifang Wang, Zuraina Dato Mansor, Yee Choy Leong · Heliyon · 2024 · 36 citations · Full text

Management, Human Resource Management, Leadership +6

DIGITAL MARKETING ADOPTION AND THE INFLUENCES TOWARDS BUSINESS SUCCESSES OF MSMEs CREATIVE SECTOR IN INDONESIA AND MALAYSIA

Aisyah Nur Afifah, Mukhamad Najib, Ma’mun Sarma et al. · Jurnal Aplikasi Manajemen · 2018 · 35 citations · Full text

Business, Marketing, Marketing Management +7