Concepedia

Christie Jones

CJ

Statistics

Publications

2

Citations

221

H-Index

2

Active since

2009

Affiliations

University of Georgia(Current)

Christie Jones is an author at University of Georgia specializing in interactive marketing, purchase intention, and media marketing.

Top concepts

BrandingBusinessMarketingManagementBrand StrategyMedia MarketingBrand ManagementConsumer BehaviorConsumer ResearchDigital Marketing

Publications per year

2009–2010

2

Publications

2

Influences of retail brand trust, off‐line patronage, clothing involvement and website quality on online apparel shopping intention

Christie Jones, So-Young Kim · International Journal of Consumer Studies · 2010 · 152 citations

Digital Marketing, Consumer Research, Brand Strategy +20

Online shopping and moderating role of offline brand trust

Soyoung Kim, Christie Jones · Direct Marketing An International Journal · 2009 · 69 citations

Consumer Uncertainty, Digital Marketing, Consumer Research +20

1–2 of 2