Concepedia
Statistics
Publications
6
Citations
115
H-Index
Active since
2015
Affiliations
Kent State University(Current)
Myongji University
Jonghan Hyun is an author at Kent State University specializing in marketing, business, and marketing management.
Publications per year
2015–2023
Understanding consumers' purchasing behavior of ethnically disparate products
Jonghan Hyun, Ann Fairhurst · Journal of Consumer Behaviour · 2017 · 23 citations
Business, Marketing, Marketing Management +13
Fast food consumption value: examining the moderating role of process value
Kiwon Lee, Jonghan Hyun, Young‐Mi Lee · International Journal of Contemporary Hospitality Management · 2022 · 23 citations
Business, Marketing, Marketing Management +17
Consumer responses to trade-offs in eco-friendly clothing: The moderating effects of fashion leadership and regulatory focus
Jonghan Hyun, Kiwon Lee, Jihyun Kim-Vick · Journal of Retailing and Consumer Services · 2020 · 21 citations
Why do and why Don’t people consume fast Food?: An application of the consumption value model
Kiwon Lee, Jonghan Hyun, Young‐Mi Lee · Food Quality and Preference · 2022 · 18 citations
Social Sciences, Economics, Nutrition +14
Diversity and Rigor Trends in Retailing Research: Assessment and Guidelines
Carol Finnegan, Rodney C. Runyan, Tracy L. Gonzalez‐Padron et al. · International Journal of Management Reviews · 2015 · 17 citations
Business, Marketing, Marketing Management +7
1–5 of 6