Concepedia

Seymour H. Fine

SH

3

Publications

85

Citations

3

H-Index

1980

Active since

Affiliations

American Marketing Association(Current)

Seymour H. Fine is an author at American Marketing Association specializing in marketing communication, consumer research, and consumer behavior.

Top concepts

MarketingManagementSocial MarketingConsumer BehaviorConsumer ResearchMarketing CommunicationArtsJournalismAdvertisingCommunication

Publications per year

1980–1991

3

Publications

3

Toward a Theory of Segmentation by Objectives in Social Marketing

Seymour H. Fine · Journal of Consumer Research · 1980 · 49 citations

Marketing Analytics, Social Marketing, Consumer Research +19

Buyer and Seller Psychographics in Industrial PurchaseDecisions

Seymour H. Fine · Journal of Business and Industrial Marketing · 1991 · 19 citations

Social Marketing: Strategies for Changing Public Behavior

Don Bates, Philip Kotler, Eduardo L. Roberto et al. · Journal of Marketing · 1991 · 17 citations

Management, Social Marketing, Marketing Communication +3

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