Concepedia

Eduardo L. Roberto

EL

2

Publications

29

Citations

2

H-Index

1972

Active since

Affiliations

Northwestern University(Current)

Eduardo L. Roberto is an author at Northwestern University specializing in consumer behavior, management, and marketing communication.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchMarketing CommunicationBusinessSocial MarketingMarketing InsightsCustomer Satisfaction

Publications per year

1972–1991

2

Publications

2

Social Marketing: Strategies for Changing Public Behavior

Don Bates, Philip Kotler, Eduardo L. Roberto et al. · Journal of Marketing · 1991 · 17 citations

Management, Social Marketing, Marketing Communication +3

An Evaluation of the General Theory of Marketing

Christian Pinson, Reinhard Angelmar, Eduardo L. Roberto · Journal of Marketing · 1972 · 12 citations

Customer Satisfaction, Marketing ”, Management +8

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