Concepedia

Dalton McGuinness

DM

Statistics

Publications

5

Citations

98

H-Index

5

Active since

1990

Affiliations

Massey University(Current)

Dalton McGuinness is an author at Massey University specializing in consumer behavior, marketing, and sampling.

Publications per year

1990–1995

5

Publications

5

The Effect of Product Sampling on Product Trial, Purchase and Conversion

Dalton McGuinness, Philip Gendall, Stephen O. Mathew · International Journal of Advertising · 1992 · 36 citations

Business, Marketing, Marketing Management +14

The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence

Dalton McGuinness, Mike Brennan, Philip Gendall · International Journal of Advertising · 1995 · 20 citations

Business, Marketing, Marketing Management +17

Predicting the Demand for Frequently Purchased Items

Derek Hamilton-Gibbs, Don Esslemont, Dalton McGuinness · 1992 · 16 citations

Social Sciences, Business Economics, Economics +13

An Empirical Test of Product Sampling and Couponing

Dalton McGuinness, Mike Brennan, Philip Gendall · Market Research Society Journal · 1995 · 15 citations

Social Sciences, Marketing, Operations Management +11

The Effect of In-store Sampling on the Sale of Food Products

Michelle Lawson, Dalton McGuinness, Don Esslemont · 1990 · 11 citations

Management, Marketing, Marketing Management +17

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