Nuno Fortes

INFLUENCE OF SENSORY STIMULI ON BRAND EXPERIENCE, BRAND EQUITY AND PURCHASE INTENTION

António Carrizo Moreira, Nuno Fortes, Santiago Ramiro · Journal of Business Economics and Management · 2017 · 195 citations · Full text

Brand Perception, Customer Satisfaction, Brand Equity +13

Privacy concerns and online purchasing behaviour: Towards an integrated model

Nuno Fortes, Paulo Rita · European Research on Management and Business Economics · 2016 · 177 citations · Full text

The Influence of Corporate Social Responsibility and Business Ethics on Brand Fidelity: The Importance of Brand Love and Brand Attitude

Tarcia Camily Cavalcante Quezado, Nuno Fortes, William Quezado Figueiredo Cavalcante · Sustainability · 2022 · 48 citations · Full text

Socially Responsible Product, Consumer Research, Brand Strategy +19

Corporate Social Responsibility and Marketing: A Bibliometric and Visualization Analysis of the Literature between the Years 1994 and 2020

Tarcia Camily Cavalcante Quezado, William Quezado Figueiredo Cavalcante, Nuno Fortes et al. · Sustainability · 2022 · 33 citations · Full text

Education, Years 1994, Management +16

The effects of privacy concerns, perceived risk and trust on online purchasing behaviour

Nuno Fortes, Paulo Rita, Margherita Pagani · International Journal of Internet Marketing and Advertising · 2017 · 32 citations

Customer Satisfaction, Online Purchasing Behaviour, Digital Marketing +20