1
Publications
195
Citations
1
H-Index
2017
Active since
Affiliations
Polytechnic Institute of Coimbra(Current)
Santiago Ramiro is an author at Polytechnic Institute of Coimbra specializing in brand equity, brand perception, and interactive marketing.
Top concepts
BusinessMarketingManagementBrand EquityBrand AwarenessBrand PerceptionConsumer BehaviorConsumer ResearchSensory StimulationCustomer Satisfaction
Publications per year
2017–2017
1
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Rows per page
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