Concepedia

Burcu Guneri

BG

Statistics

Publications

3

Citations

336

H-Index

3

Active since

2008

Affiliations

İzmir University of Economics(Current)

Burcu Guneri is an author at İzmir University of Economics specializing in brand equity, brand management, and digital marketing.

Top concepts

Publications per year

2008–2010

3

Publications

3

Branding places: applying brand personality concept to cities

Melike Demirbağ Kaplan, Öznur Yurt, Burcu Guneri et al. · European Journal of Marketing · 2010 · 229 citations

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Leader–member exchange, organizational identification and the mediating role of job involvement for nurses

Alev Katrinli, Gülem Atabay, Gonca Günay et al. · Journal of Advanced Nursing · 2008 · 70 citations

Exploring the antecedents of organizational identification: the role of job dimensions, individual characteristics and job involvement

Alev Katrinli, Gülem Atabay, Gonca Günay et al. · Journal of Nursing Management · 2008 · 37 citations

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